Samsung Electronics products …

Product. Samsung uses competitive pricing for different products and product categories where it tries to compete with the competitors on the basis of the price of the product. Samsung’s effort to change its product strategy for the year has benefitted the smartphone manufacturer and helped it increase its market share globally and in the Middle East … Samsung Marketing Mix (4Ps) Strategy Product: Samsung invests a lot in research and development to deliver the best products... Price: Samsung is a market leader in smart phones and is a dominant player in market... Place: Samsung … Place in marketing mix of Samsung. Samsung marketing mix (Samsung 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Samsung Marketing Strategies Samsung uses different approaches and strategies for its promotion so customers attract toward the brand and buy its products. Therefore, the marketing … Place plays a very important role in the 4ps of the marketing mix of Samsung