Case Studies: Google 1 CASE STUDY: GOOGLE Google is a very successful information technology/web search company with more than 21,000 employees working in 77 offices located in 43 countries. According to the Google website, Google has grown by leaps and bounds since then.

The problem is that a mix of various structures has in a few cases outplayed the pros that the structure has to offer.

It was founded in 1998 by Larry Page and Sergey Brin. Google is now a victim of organizational bloating. Google’s organizational structure (corporate structure), its characteristics, advantages & disadvantages are analyzed in this information technology and online advertising business case study.

Formal structures are unnecessary where there are small work group and frequent face-to-face communication, however, it …

CONS: Lack of growth opportunities.

1601 Words 6 Pages.

Organizational Structure: Google Case Study; Organizational Structure: Google Case Study. Introduction An Organization structure shows how people and jobs are arranged in an organization to perform a given task and to meet the objectives of the goals. But since Google’s structure employees a mix of different organizational structures, only advantageous aspects have been adopted.